Module 01: The World of Sports Sponsorship 

Before designing your strategy, negotiating with brands, or preparing a sponsorship deck, you need to understand the field you're playing on. This module gives you the conceptual foundation and market context you need to make informed decisions. 

Module 02: Diagnosis: Know Your Club or Event 

This module guides you through an honest, structured diagnosis of your organization: what you have, what you're worth and what you can credibly offer a sponsor. 

Module 03: Define Your Value Proposition 

You now know your organization and have taken stock of your assets. The work now is to transform that raw material into a clear, attractive value proposition oriented towards the brands you want to attract. This module is the strategic heart of your sponsorship project. 

Module 04: Identify and Prospect Brands 

You have your value proposition, your packages and you know what you offer. Now you need to find the right companies and take the first steps to contact them effectively. This module gives you the system to do it. 

Module 05: Create Your Sponsorship Deck 

Your sponsorship deck is your calling card with any brand. It is the document you leave on the table when the meeting ends, the file the company shares internally when evaluating your proposal and the material that sets you apart from hundreds of clubs calling asking for money without preparation. This module teaches you how to build it well. 

Module 06: Negotiation and Closing the Deal 

You have the deck, you have the meeting and you have the proposal. Now comes the moment most sports organisations find most uncomfortable: the negotiation. This module gives you the mental framework, the tools and the scripts to conduct that conversation with confidence and close deals that work for both parties. 

Module 07: Delivering Value and Building Loyalty 

Closing a sponsorship deal is just the beginning. The real work starts when the contract is signed. Organisations that get sponsors who renew year after year are not the ones with the best decks: they are the ones who execute best, communicate best and best demonstrate the value delivered. This module teaches you how to be that type of organisation.