Sports Sponsorship Course

"How to Create Your First Sports Sponsorship Strategy" is a practical, comprehensive course designed for clubs, events and sports organizations that want to monetize their project through sponsorship. Across 7 modules and 28 reading lessons, learners will discover how to identify and value their sponsorship assets, build a compelling value proposition, design attractive commercial packages, prospect and negotiate with brands, create a professional sponsorship deck and build long-term sponsor loyalty. An action-oriented course complete with downloadable templates, practical exercises and real-world women's football examples.